The need

RMK is almost ready for the opening of their new Headquarters in Ekaterinburg

RMK chose archi-star Norman Foster for its innovative headquarters. The offices are arranged in rows on either side of a central hallway, which functions as a break out space, with lounge seating and views of the city through the glazed lift shaft

The Company wants to open inside the building a space where to tell about itself mainly to stakeholder

Challenge

To turn the space in a powerful communication tool, to:

  • Empower the perception of the Company
  • Transmit the RMK’s attention to innovation, to environment, to human talents and to social responsibility
  • Communicate RMK’s key information

.. being flexible, to tailor the contents according to the profile and time of the guests

CUSTOMER

What we did

Concept and experience design

museum1b

The vision

Not a museum (word that evokes collection of old things), But a kind of “magic box”, with a futuristic design plenty of interactive technologies & contents for a scenic, memorable, immersive, emotional experience. A sort of Hollywood attraction. A ride flying over the RMK. An installation that does not age, since the experience can be easily modified changing the contents.

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