The need
RMK is almost ready for the opening of their new Headquarters in Ekaterinburg
RMK chose archi-star Norman Foster for its innovative headquarters. The offices are arranged in rows on either side of a central hallway, which functions as a break out space, with lounge seating and views of the city through the glazed lift shaft
The Company wants to open inside the building a space where to tell about itself mainly to stakeholder
Challenge
To turn the space in a powerful communication tool, to:
- Empower the perception of the Company
- Transmit the RMK’s attention to innovation, to environment, to human talents and to social responsibility
- Communicate RMK’s key information
.. being flexible, to tailor the contents according to the profile and time of the guests
The vision
Not a museum (word that evokes collection of old things), But a kind of “magic box”, with a futuristic design plenty of interactive technologies & contents for a scenic, memorable, immersive, emotional experience. A sort of Hollywood attraction. A ride flying over the RMK. An installation that does not age, since the experience can be easily modified changing the contents.
