The need

RMK is almost ready for the opening of their new Headquarters in Ekaterinburg

RMK chose archi-star Norman Foster for its innovative headquarters. The offices are arranged in rows on either side of a central hallway, which functions as a break out space, with lounge seating and views of the city through the glazed lift shaft

The Company wants to open inside the building a space where to tell about itself mainly to stakeholder


To turn the space in a powerful communication tool, to:

  • Empower the perception of the Company
  • Transmit the RMK’s attention to innovation, to environment, to human talents and to social responsibility
  • Communicate RMK’s key information

.. being flexible, to tailor the contents according to the profile and time of the guests


What we did

Concept and experience design


The vision

Not a museum (word that evokes collection of old things), But a kind of “magic box”, with a futuristic design plenty of interactive technologies & contents for a scenic, memorable, immersive, emotional experience. A sort of Hollywood attraction. A ride flying over the RMK. An installation that does not age, since the experience can be easily modified changing the contents.

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