Challange
- Enhance visibility of Belarus among other Countries
- Communicate the attractiveness of national resources
(nature, territory, agriculture & tourism) - Empower the perception of the country about innovation and research,
increasing the value of intelligence, connection and ideas
(technology & talents)
CUSTOMER
Republic of Belarus – Ministry of Foreign Affairs
What we did
Concept design
The solution
The pavilion is designed as a kind of “magic box”, with an essential exterior design and plenty of interactive technologies & contents, inside.
Everything is managed through a guided path, that reflects a guided conceptual storytelling, but with the symbolic idea of a bridge that connects the roots with the technologies.
