Our 3D holographic display represents an optimal way to showcase your brand or product at any type of event, since it combines a physical product with overlapping digital layers, creating the visual effect of floating holograms.
This effect stirs the interest of the crowd and attracts your audience keeping them locked in and allowing you to tell your story in a visually fascinating way.
What we did
Resistant to intense light
Most Holographic displays on the market require a dark room in order to project holograms. The Holographic Theater, instead, guarantees an image that it’s clearly visible in a wide variety of environments, being resistant to natural and intense light.
Holographic Theater boasts clear and well-defined three-dimensional circular holograms, that guarantee a powerful and lasting impact on the viewer. Our cutting edge technology grants the possibility to promote your products in a completely unique way with seemingly “free-floating” 3D holograms that explain details, features, and unique selling points.
The Holographic Theater can reach a wider audience compared to its competitors, thanks to the large size of the projected hologram. With images up to 2m in height and circumference, it will allow you to present your business or product in bigger events while reaching a larger number of visitors.
The viewer can get involved directly, interacting with the projections with simple and intuitive gestures of the hands. Different gestures allow to rotate and magnify the hologram, making it an immersive and interactive experience.
The product is based on the principle of the “Pepper’s Ghost”, an illusory technique historically used in theater and in various magic tricks.
This technique uses a transparent sheet of glass, plexiglass or other plastic films combined with special lighting techniques, to give the illusion that objects appear and disappear, become transparent or fit inside environments or between other objects and characters.
The holograms are generated by projections of images on a pyramidal structure.
Thanks to the particular geometry of the latter, real 3D objects are generated suspended within the same pyramid, visible by any observer and from any direction.
The 3D effect is created by dividing the screen area of the device into as many slices as there are faces of the pyramid that reflect the image of the object.
The visitor’s hand tracking is performed using the stereoscopic depth information acquired by the Leap Motion sensor.
This sensor is one of the smallest available on the market (only 7.50 by 3.00 cm).
Leap Motion works by using two infrared cameras arranged in such a way that their field of view intersects three infrared IR light-emitting diodes (LEDs) positioned to be alternated with the cameras.
We decided to place the sensor on a small shelf in front of the pyramid below the projection area with its face facing upwards.
In this way the sensor is at the same height as the user’s torso, thus avoiding any feeling of fatigue to the arm after a period of prolonged use.